Digital Marketing & Branding

We at BrandCrock GmbH intensely believe that digital marketing promotes any company or business.

Digital Marketing & Branding

Digital Marketing & Branding is the promotion and advertising of products or services through one or many electronic media platforms by applying suitable strategies to reach the consumers. This type of marketing utilizes different channels with proper methods that enable a company to push their marketing campaigns; as a result, the companies or business houses can get themselves recognizes about what is best for their projects and money inflow.

Digital marketing has now extended beyond internet marketing. It is now done via social media (Twitter, Facebook), mobile phones (SMS, MMS), electronic billboards and displays, search engines, apps on mobile devices, and any other form of digital media.

Digital Marketing essentially needs an innovative approach and fresh thinking for better results and understanding of potential customers. A good analysis of the feedback after the campaign is the key to success for any business.

Search Engine Optimization

Search Engine Optimization(SEO) is how search results in search engines, like Google, show the replies to a particular query. It is done by optimizing the write-up content about any particular item, question, or inquiry. Better the SEO of a piece of writing (an advertisement, a story, a news item), earlier it would show up on the screen of a searcher.

Search engines decide where to look for the targeted item based on keywords mentioned on the website or a piece of writing. People use Search Engine Optimization to increase visibility, leads, and awareness for a business. It is a tool used to attract potential clients anywhere and anytime. SEO is a technique implied for services and strategies that are suitable for the marketing plan. With an affordable business budget, the online marketing plan is laid out, and targeted audiences are connected to boost a business for making brand loyal clients. Following are the two types of SEO:

Off-Page SEO
On-Page SEO

There are multiple strategies for optimizing the website(s) for search engines. Some of them are accepted by Google, and others are regarded as somewhat shady and may result in Google penalizing the website.

Digital Marketing

Digital marketing promotes products and brands via one or more forms of electronic media. It differs from traditional marketing in using channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what is not – typically in real-time.

Digital Marketing or digital advertisement is the process or activity through digital devices. Online marketing activities do need much offline work, including planning, plan execution, monitoring, and analyzing the feedback, to name a few.

Content marketing is an essential part of Digital Marketing. It tells about the Brand or the Company in a loveable manner through suitable wordings, thus attracting the potential customer. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and considered content and information to attract a clearly defined audience and drive profitable customer action. Content Marketing strongly relies on the best content distribution.

In addition to the above, there is one Affiliate Marketing which writers of blogs and website owners mostly imply. They generate money from selling other people’s products.

Social Media Marketing

Social Media Marketing (SMM) is implemented for marketing statements and goals. It is a form of digital marketing carried out from various social media platforms like Facebook, Twitter, Instagram, and Google, to name a few. SMM mainly covers social sharing, images for marketing purposes and videos, and paid social media marketing.
The exploitation of social media for digital marketing is a means for sharing information and engaging customers, fans, and followers. Replying to quarries, responding to comments, and appreciating the customers helps in making a brand popular; briefly, the main channels are:


Paid Marketing Campaigns

Paid search marketing is a good and accessible form of web marketing designed to connect advertisements with searchers who seek what is being provided. The most innovative way of paid marketing campaigns is Pay-Per-Click or PPC campaigns.

Pay per Click Advertising (PPC) describes marketing methods where the business owner pays for each click on a link to a website. Almost all social networks offer the opportunity for Pay per Click advertising.

Here, the merchandiser does bidding for advertisement in sponsored links by looking at keywords linked to a business and company services. Then, a small fee per click is made for search engines. All this is through:

Facebook Paid Marketing
Campaign Design
Campaign Optimization
Campaign Management

Search Engine Marketing

By definition, Search Engine Marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine result(s) pages (SERPs), primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine result(s) pages to enhance Pay per Click (PPC) listings.

In SEM, the marketer usually pays the search engine a predefined amount of money to show a marketing message at various places for specified keywords or phrases within the search results. SEM is a form of Pay-Per-Click advertising.

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search Engine Marketing or simply Search Marketing, as it is widely known. Both processes aim to increase visibility in search engines. SEM involves other methods that can get more search engine visitors, like PPC advertising.

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Digital marketing is also one of our services. BrandCrock satisfies our clients with best marketing and branding strategies of this time.

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We are your all-round solution for design and development services. From the creation of e-commerce shops to the development of mobile apps and customised software development, we offer comprehensive solutions. We also support you with customised SEO and digital marketing strategies as well as the creation of high-quality videos. Contact us now to find out more!

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