Is Your Shopware Store Losing Sales to Slow Performance?
We help ambitious eCommerce brands turn their Shopware stores into lightning-fast shopping experiences. Cut loading times, boost conversions, and watch your revenue grow, without touching your store’s design or functionality.
Why Leading Shopware Brands
Choose BrandCrock
Certified Expertise
Official Shopware Solution Partner with certified developers who live and breathe eCommerce performance.
Proven Track Record
We’ve optimized 50+ Shopware stores since 2020, from ambitious startups to established enterprise brands.
Industry Recognition
Member of the Shopware Partner Network with recognition for technical excellence and client satisfaction.
Transparent Process
You’ll see exactly what we’re doing, why we’re doing it, and how it impacts your bottom line. No black boxes here.
Is Your Shopware Store Bleeding Revenue Through Performance
Issues?
If any of these sound familiar, you’re leaving money on the table
- Your pages take more than 3 seconds to load – and you can see customers bouncing in your analytics
- Mobile shoppers are abandoning their carts – because your checkout feels sluggish on their phones
- Google Search Console is flagging Core Web Vitals issues – and your organic rankings are slipping
- Your product pages lag when customers filter or sort – killing the browsing experience
- Images take forever to load – especially on collection pages with dozens of products
- Your store slows down during traffic spikes – right when you need it to perform best
- Third-party plugins are dragging everything down – but you're not sure which ones or how to fix it
- Your hosting provider says "it's not us" – and you don't know where else to look
Complete Shopware Optimization
That Covers Every Performance
Angle
We don’t just make your store “a bit faster.” We optimize every layer of your Shopware stack to deliver consistent, measurable results.
Performance Monitoring & Analysis
Before we change anything, we need to know where you stand. We run comprehensive diagnostics to identify every bottleneck stealing your speed—from slow database queries to render-blocking scripts. You'll get a detailed baseline report showing exactly what's slowing you down and how much each fix will improve things.
Core Web Vitals Optimization
Google uses Core Web Vitals to rank your store. If your Largest Contentful Paint (LCP), First Input Delay (FID), or Cumulative Layout Shift (CLS) scores are in the red, you're losing traffic to competitors. We optimize each metric to hit Google's "good" threshold, improving both your rankings and user experience.
Image Optimization
Images typically account for 50-70% of page weight. We compress, convert to modern formats like WebP, implement lazy loading, and serve responsive images based on device size—all without visible quality loss.
Caching Strategy Implementation
Smart caching means your server doesn't have to regenerate the same content for every visitor. We implement multi-layer caching strategies using Redis, Varnish, or HTTP caching—dramatically reducing server load and response times.
Database Optimization
Your database is your store's engine. Over time, it accumulates junk—unused data, poorly optimized queries, missing indexes. We clean it up, optimize queries, and ensure your database runs lean and fast.
Code Optimization & Cleanup
Bloated JavaScript and CSS files slow everything down. We minify, compress, remove unused code, and implement async loading so your critical content appears instantly while everything else loads in the background.
Mobile Performance Enhancement
Over 70% of eCommerce traffic comes from mobile devices. We optimize your store specifically for mobile users—from touch interactions to progressive loading strategies that work perfectly on slower connections.
CDN Integration & Global Delivery
Your server might be in Germany, but your customers are everywhere. A Content Delivery Network (CDN) serves your content from servers closest to each visitor, dramatically reducing load times worldwide.
Before we change anything, we need to know where you stand. We run comprehensive diagnostics to identify every bottleneck stealing your speed—from slow database queries to render-blocking scripts. You'll get a detailed baseline report showing exactly what's slowing you down and how much each fix will improve things.
Google uses Core Web Vitals to rank your store. If your Largest Contentful Paint (LCP), First Input Delay (FID), or Cumulative Layout Shift (CLS) scores are in the red, you're losing traffic to competitors. We optimize each metric to hit Google's "good" threshold, improving both your rankings and user experience.
Images typically account for 50-70% of page weight. We compress, convert to modern formats like WebP, implement lazy loading, and serve responsive images based on device size—all without visible quality loss.
Smart caching means your server doesn't have to regenerate the same content for every visitor. We implement multi-layer caching strategies using Redis, Varnish, or HTTP caching—dramatically reducing server load and response times.
Your database is your store's engine. Over time, it accumulates junk—unused data, poorly optimized queries, missing indexes. We clean it up, optimize queries, and ensure your database runs lean and fast.
Bloated JavaScript and CSS files slow everything down. We minify, compress, remove unused code, and implement async loading so your critical content appears instantly while everything else loads in the background.
Over 70% of eCommerce traffic comes from mobile devices. We optimize your store specifically for mobile users—from touch interactions to progressive loading strategies that work perfectly on slower connections.
Your server might be in Germany, but your customers are everywhere. A Content Delivery Network (CDN) serves your content from servers closest to each visitor, dramatically reducing load times worldwide.
Our Proven 4-Phase
Optimization Framework
We’ve optimized enough Shopware stores to know exactly what works.
Here’s how we do it:
Comprehensive Audit
We start by understanding your store inside and out. We'll analyze your current performance, identify bottlenecks, and map out every optimization opportunity. You'll receive a detailed report showing exactly what's slow, why it's slow, and what we'll do about it.
Strategic Planning
Not all optimizations are created equal. Some give you massive gains for minimal effort, while others are complex with marginal returns. We prioritize based on impact, creating a roadmap that delivers the biggest wins first. You'll know exactly what we're doing, when, and why.
Implementation & Testing
This is where the magic happens. We implement optimizations in a staging environment first, test thoroughly, then deploy to production in controlled stages. You'll see measurable improvements after each sprint, with zero downtime.
Monitoring & Continuous Improvement (Ongoing)
Optimization isn't one-and-done. We monitor your store's performance continuously, catching issues before they impact customers. You'll get quarterly reports with recommendations to maintain peak performance as your store grows.
Case Study
Eisenschmidt
EisenSchmidt, a provider of aviation products and subscriptions, migrated to Shopware 6. The project included a new installation, shop setup, theme alignment with Shopware 5, and the development of two themes. We customized the emails and invoice template design. Configure the payment and shipping method, and develop multiple plugins. A total of 35 plugins were developed and 15 third party plugins were configured to meet specific business needs.
Case Study
Cambuy
Cambuy migrated from Shopware 5 to Shopware 6 with a project scope covering theme development, custom checkout design, SEO optimization, and multiple automation processes. A pixel-perfect custom theme was implemented based on Cambuy’s provided design. The setup included customized shopping experience elements, a custom email template design, and automated CSV-based updates for stock and prices. Additionally, a plugin was developed to manage SEO-friendly URLs consistent with their Shopware 5 shop.
Case Study
Recordcase
Recordcase operated a Shopware 5 store with seven sub-shops catering to diverse sales channels. Their store contained over 450,000 entities, including products, orders, customers, media, categories, and reviews.
To stay competitive and enhance functionality, the client sought to migrate their existing system to Shopware 6 while ensuring minimal disruption and a seamless user experience.
The Technical Foundation of
Lightning-Fast Shopware
We’re not only making promises, here’s the technical
expertise that backs them up.
Server-Side Optimization Techniques
Your server is the foundation of everything. We optimize PHP configuration, implement opcode caching with OPcache, fine-tune MySQL performance, and configure your server stack (Apache/Nginx) for maximum efficiency. We also evaluate your hosting environment to ensure it's appropriate for your traffic levels and recommend upgrades when necessary.
Frontend Performance Best Practices
The frontend is what your customers see and interact with. We eliminate render-blocking resources, implement critical CSS to show above-the-fold content instantly, defer non-critical JavaScript, and use resource hints (preconnect, prefetch) to speed up third-party resource loading. Every millisecond counts when a customer is deciding whether to stay or leave.
Third-Party Integration Optimization
Analytics, marketing pixels, chat widgets — these tools are essential but often poorly implemented. We audit every third-party script, implement async loading where possible, use tag managers efficiently, and sometimes replace heavy integrations with lighter alternatives. You'll keep all your tools but without the performance penalty.
Security & Performance Balance
Security is non-negotiable, but it shouldn't slow you down. We implement security best practices that don't sacrifice speed, from efficient SSL/TLS configuration to optimized security plugins and firewall rules. Your store stays protected while staying fast.
Mobile-First Optimization Strategies
Mobile optimization goes beyond responsive design. We optimize for touch interactions, reduce payload sizes for mobile networks, implement service workers for offline functionality, and use progressive enhancement to ensure your store works perfectly even on older devices or slow connections.
Shopware 6 Specific Optimizations
Shopware 6 introduced powerful features but also new performance considerations. We optimize the Storefront API, leverage HTTP cache properly, configure the message queue for background processing, optimize custom plugins that might be slowing things down, and ensure theme customizations don't introduce performance bottlenecks.
Powered by Industry-Leading Technologies
We use the best tools available to optimize, monitor, and maintain your store’s performance.
Performance
Monitoring:
Google Analytics 4 | Google
Search Console | GTmetrix |
Pingdom | New Relic
Content
Delivery:
Cloudflare | AWS CloudFront |
Fastly | BunnyCDN
Caching
Solutions:
Redis | Varnish | Memcached |
HTTP/2 Server Push
Testing &
Analysis:
Google Lighthouse | WebPageTest
| Chrome DevTools | Apache JMeter
Optimization
Tools:
ImageOptim | TinyPNG |
Webpack | Gulp | Brotli Compression
Why BrandCrock is Your Trusted
Optimization Partner
Performance
Commitment
We establish detailed baseline metrics before touching anything, so you can see exactly how much we've improved your store. Every change is tracked, documented, and measured. No vague promises, only data.
Minimal Downtime
Promise
Your store stays online throughout the optimization process. We work in staging environments, test thoroughly, and deploy during low-traffic periods. We have comprehensive backup and rollback procedures ready if anything unexpected happens.
Transparent
Reporting
You'll get weekly progress updates showing exactly what we've done and how it's improved performance. No technical jargon you can't understand—we explain everything in plain language, backed up with clear metrics and graphs.
Dedicated
Support
You'll have direct access to the team working on your store. Questions? Concerns? Want to understand why we're doing something? Just ask. We're here to partner with you, not disappear into a black box.
Expand Your Shopware
Knowledge
[The Complete Guide to Shopware Performance Optimization (2024)]
Everything you need to know about making your Shopware store faster—from basic best practices to advanced techniques.
[10 Signs Your Shopware Store Needs Optimization]
Not sure if optimization is worth it? These warning signs tell you it’s time to take action before performance issues cost you sales.
[Shopware 6 Performance: What’s New and How to Leverage It]
Shopware 6 brought powerful new features. Learn how to use them for maximum performance.
[Mobile Commerce Optimization: The Complete Checklist]
Your mobile optimization checklist to ensure your store performs perfectly on every device.
Your Shopware Optimization Questions, Answered
How long does Shopware optimization take?
It depends on your store’s complexity and current state. Most projects take 2-6 weeks from audit to completion. We work in sprints, so you’ll see improvements after each phase rather than waiting until the end. For stores with significant issues, we might recommend a longer timeline to ensure we address everything properly.
Will optimization affect my existing functionality?
No. We test everything thoroughly in a staging environment before touching your live store. If any optimization conflicts with existing functionality, we adjust our approach. Your store will work exactly as it did before—just much faster.
What performance improvements can I expect?
Most stores see 50-70% improvements in load times, with some achieving even better results. The exact improvement depends on your starting point and the issues we uncover. During the audit phase, we’ll give you realistic projections based on what we find.
Do you offer ongoing maintenance after optimization?
Yes. Performance isn’t set-it-and-forget-it. We offer flexible support packages that include ongoing monitoring, quarterly reviews, and proactive optimizations as your store grows. Many clients start with a one-time optimization and then move to a maintenance package.
How do you measure success?
We track specific metrics that matter to your business: page load times, Time to Interactive, Core Web Vitals scores, bounce rates, and ultimately, conversion rates. You’ll get access to a real-time dashboard showing these metrics, plus regular reports with analysis and recommendations.
What if the optimizations don't work as expected?
We use a staged approach with comprehensive testing at each step. If any optimization negatively impacts your store, we have immediate rollback procedures and will work with you to find alternative solutions. We establish clear performance baselines upfront so you can see exactly what’s improving.
Is optimization included in Shopware development?
They’re separate services. Development focuses on building features and functionality, while optimization focuses specifically on performance. If you’re building a new store, we recommend involving us early to build performance best practices into the development process from day one.
Can you optimize stores with custom plugins?
Absolutely. Custom plugins are often performance culprits, and we’re experts at optimizing them. We’ll review your custom code, identify bottlenecks, and either optimize the existing code or recommend better alternatives if needed.
Do you work with our hosting provider?
Yes. We often work directly with hosting providers to ensure server configurations are optimal. If we identify hosting limitations causing performance issues, we’ll clearly communicate what needs to change and can even help you migrate to a better solution if necessary.
What happens after the optimization project ends?
You’ll receive complete documentation of everything we’ve done, including performance benchmarks, optimization details, and maintenance recommendations. Your store is yours—you’re never locked into ongoing services with us, though many clients choose to continue working with us for monitoring and updates.
Can you help with mobile app performance too?
Our focus is on Shopware web performance. If you have a PWA (Progressive Web App) built on Shopware, we can definitely optimize that. For native mobile apps, we’d need to evaluate on a case-by-case basis.
How do you ensure quality and accountability?
We establish clear performance baselines before starting, provide transparent weekly reporting throughout the project, document all changes thoroughly, and include post-launch monitoring to ensure sustained results. You’ll always know exactly what we’re doing and why.
