Recordcase
Successful Migration from Shopware 5 to Shopware 6
About the Company
Recordcase delivers precision-crafted solutions for DJs and audio professionals. The company provides an extensive catalog of turntables, controllers, and audio accessories. Its multilingual e-commerce platform supports seamless navigation across diverse regions.
References
Project:
Record Case
Platform:
Shopware 6
Industry:
Music Equipment & DJ Gear
Project Overview
Recordcase operated a Shopware 5 store with seven sub-shops catering to diverse sales channels. Their store contained over 450,000 entities, including products, orders, customers, media, categories, and reviews.
To stay competitive and enhance functionality, the client sought to migrate their existing system to Shopware 6 while ensuring minimal disruption and a seamless user experience.
Key Challenges
Data Migration Complexity: Migrating over 450,000 entities—including products, orders, customers, and reviews—demanded meticulous precision. The challenge was clear: ensure flawless transfer without a single instance of data loss or corruption.
SEO URL Retention: Keeping product and category URLs the same while upgrading from Shopware 5 to Shopware 6 was essential to maintain search engine rankings.
Design Adaptation: The client aimed to preserve the familiar aesthetics and navigation of their Shopware 5 store while updating to a more modern interface.
Custom Plugin Development: Addressing unique business needs necessitated the creation of 20 custom plugins tailored to enhance functionality, meet business requirements and customer experience.
Our Approach
Precise Data Migration: We executed a comprehensive data migration plan that covered all entities, ensuring a smooth and accurate transfer of over 450,000 products, orders, customers, and reviews.
Custom SEO Plugin Development: To retain SEO URLs, a custom plugin was developed and integrated into Shopware 6. It allowed seamless mapping of product and category data to match the existing structure.
Minimal Downtime: The migration was completed with only a brief two-hour transition period to make the Shopware 6 store live, ensuring minimal disruption to the client’s operations.
Developing 20 Custom Plugins: We developed 20 custom plugins tailored to Recordcase's specific needs. These included solutions for warranty management, alternate product suggestions, unlimited PDF tabs, free product offerings, and enhanced dealer registration forms.
Project Highlights
Seamless Data Transfer
Despite the complexity of the data involved, we successfully migrated all product information, customer details, and order histories without any loss or downtime. This ensured that customers experienced no disruptions in their shopping experience.
Boosted Site Performance
The optimizations we implemented resulted in a noticeable improvement in site speed and performance. Load times were reduced across the board, and mobile responsiveness was significantly enhanced, leading to better customer satisfaction and increased traffic.
Modernized UI/UX
The newly developed custom theme gave Record Case a modern, sleek appearance while ensuring that customers could easily navigate the site and find the products they needed. The intuitive design, combined with enhanced product displays, improved the overall shopping experience.
Improved Conversion Rates
With the streamlined checkout process and improved search functionality, Record Case saw a significant increase in conversion rates. The smoother, faster checkout process reduced cart abandonment and made it easier for customers to complete purchases.
Results and Achievements
Enhanced Performance
The new Shopware 6 store delivered faster load times and streamlined operations for both the client and their customers.
Improved User Experience
Modernized design, consistent navigation, and functional enhancements increased customer satisfaction and engagement.
Revenue Growth Opportunities
Custom plugins, such as alternate product suggestions and free product offerings, opened new avenues for revenue growth.
SEO Success
Preserved URL structures ensured steady search engine performance, safeguarding organic traffic.
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