From Shopware 5 to 6
Avoria’s Successful B2B Transformation
About the Company
Avoria stands as a trusted provider of top-tier vaping products and e-liquids, catering to both businesses and individual customers. Focused on delivering quality and consistency, the company develops products that meet exacting standards. Its products are tailored to address the unique demands of B2B partners, ensuring functionality and reliability, while also offering a seamless experience for individual consumers.
References
Project:
Avoria Liquids
Platform:
Shopware 5
Industry:
Vaping Liquids
Project Overview
Avoria required a dedicated B2B shop built on Shopware 6, migrating data from their Shopware 5 store. The project encompassed developing a tailored theme, custom plugins, and streamlined data transfer to meet the unique needs of B2B operations while maintaining alignment with their B2C branding.
Key Challenges
Data Filtering and Migration: Avoria’s Shopware 5 store contained mixed data for B2B and B2C clients. Filtering relevant B2B data and mapping product media from CDN server for integration with Shopware 6 posed significant complexity.
B2B-Specific Functionalities: Standard Shopware lacked features like bulk ordering and tabular product views. Implementing these features required custom plugin development to meet Avoria’s unique requirements.
Access Control: Restricting product and pricing visibility to unregistered users required an intuitive login and registration system. Ensuring a professional yet engaging interface for authentication was a priority.
Ordering Efficiency: The absence of a default tabular view in Shopware made quick ordering challenging. Adding a bulk add-to-cart feature to let customers add multiple items to their cart at once required a custom solution to make bulk purchasing faster and more efficient.
Our Approach
Isolated Staging: A staging environment was created on the client’s server to facilitate development, testing, and approvals without disrupting existing operations.
Custom Plugins: Developed plugins to restrict access, enable tabular product views, and allow bulk ordering. These additions enhanced usability, aligning the platform with the demands of B2B clients.
Focused Design Execution: Crafted a modern, visually appealing design while adhering to the client’s corporate identity. Key B2B features were seamlessly integrated to maintain consistency with their existing branding.
Data Migration Strategy: Filtered B2B-specific data, mapped product media stored in CDN server, and migrated all necessary entities, including products, customers, and orders, with high accuracy.
Project Highlights
Improved Website Performance and Speed
The new website was significantly faster and more responsive than the previous version, leading to a better user experience. The faster load times helped reduce bounce rates and encouraged visitors to spend more time browsing the site, ultimately leading to increased conversions.
Boosted SEO Rankings
Through effective SEO optimization, Avoria saw a notable improvement in its Google search rankings. The website consistently ranked higher for relevant keywords, which increased organic traffic and reduced the brand’s reliance on paid advertising.
Enhanced Organic Traffic and Engagement
The combination of improved design, performance, and SEO optimization resulted in a substantial increase in organic traffic. Visitors were more engaged with the site, exploring products and making purchases at a higher rate than before.
Increased Online Revenue and Conversion Rates
The revamped website not only attracted more visitors but also converted them into paying customers more effectively. The improved user experience, coupled with enhanced SEO strategies, led to a significant increase in both online revenue and overall conversion rates.
Results and Achievements
Improved Workflow
The shop now supports faster, streamlined ordering processes through bulk purchasing tools and intuitive tabular views. Clients experienced enhanced operational efficiency.
B2B Shop Made Live
The new Shopware 6 B2B shop went live smoothly without any major disruptions. The staging environment and meticulous planning ensured a flawless deployment.
Sustained Support
Continuous maintenance and support were provided to refine shop functionalities, ensure it stayed up-to-date with Shopware versions and plugin updates, and that it evolved with Avoria’s business needs.
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