Digital Marketing & Branding
Digital Marketing & Branding is the promotion and advertizing of products or services through one or many platforms of electronic media by applying suitable strategies to reach the consumers. This type of marketing utilizes different channels with proper methods that enable a company to push their marketing campaigns, As a result the companies or business houses can get themselves recognizes about what is best for their projects and money inflow.
Digital marketing may be done via social media, mobile phones (both SMS and MMS), electronic bill boards and displays, search engines, apps on mobile devices, tweets on Twitter, Facebook and any other form of digital media thus extending beyond internet marketing.
Digital Marketing essentially needs innovative approach and fresh thinking for better results and understanding of potential customers. A good analysis of the feedback after the campaign is the key to success for any business.
Branding, by definition, is the process that involves in creating a unique name and image for a product. It must be catchy, outstanding and sensible for all consumers’ minds that are attracted towards or are interested in the product. This is achieved through rigorous marketing and advertisement campaign.
We at BrandCrock GmbH intensely believe that going for Digital Marketing is the way of promoting any company or business. We provide you professional Digital Marketing Services and help you create a Brand name that clicks with everyone and everywhere. We reflect our or views through loyalty in our work for you. Our expertise gives you the best digital experience you deserve. We do:
Search Engine Optimization
SEO is the process through which search-results in search engines, like Google, show the replies to a particular query. It is done by optimizing content of the write up about any particular item, question or inquiry. Better the SEO of a piece of writing, an advertisement, a story, a news item, earlier it would show up on the screen of a searcher.
Based on keywords mentioned on the website or a piece of writing, search engines decide where to look for the targeted item. People use Search Engine Optimization to increase visibility, leads and awareness for a business. It is a tool used to attract potential clients anywhere and anytime. SEO is a technique implied for services and strategies that are suitable for marketing plan. With an affordable business budget, the online marketing plan is laid out and targeted audiences are connected to boost a business for making brand loyal clients. Two types of SEO are as under:
- Off Page SEO
- On Page SEO
There are multiple strategies for optimizing your website(s) for search engines. Some of them are accepted by Google and others are regarded rather shady and may result in Google penalizing your website.
Digital marketing promotes products and brands via one or more forms of electronic media, It differs from traditional marketing in the usage of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital Marketing or digital advertisement is the process or activity through digital devices. Online marketing activities do need lot of offline work as well, including planning, execution of plan, monitoring the feedback, analysis etc.
Content marketing is an essential part of Digital Marketing. It tells about the Brand or the Company in a loveable manner through suitable wordings thus attracting the potential customer. Content marketing is strategic marketing approach focused on creating and distributing valuable, relevant and considered content and information to attract a clearly defined audience and ultimately, to drive profitable customer action. Content Marketing strongly relies on the best content distribution.
In addition to the above, there is one Affiliate Marketing which is mostly implied by writers of blogs and website owners. They generate money from selling other people’s products.
Email marketing is achieved with a list of subscribers through email list. Radio advertising is yet another way of marketing in which the business owner sponsors various radio transmissions and gets himself or his brand propagated in the masses. Likewise television advertising is a useful way of reaching the people. As TV commercials are still powerful in certain sections of society so they also fall in this way of marketing. In fact a properly produced TV commercial may make magic for a marketer. Using Facebook, Instagram, Linkedin and Google on mobile phone is common practice. This can be implied in digital advertisement as well.
Social Media Marketing
In order to achieve marketing statement and marketing goals, social media marketing (SMM) is implemented. It is a form of digital marketing carried out from various social media platforms like Facebook, Twitter, Instragram, Google etc. Social media marketing (SMM) mainly covers area involving content of social sharing, images for marketing purposes and videos, as well as paid social media marketing.
The exploitation of Social Media for Digital Marketing is basically a mean for sharing of information and engaging customers, fans and followers. Replying to quarries, responding to comments through Social Media and appreciating the customers etc helps in making a brand popular, Briefly the main channels are:
Paid Marketing Campaigns
Paid search marketing is a reasonable and accessible form of web marketing which is designed to connect advertisements with searchers activity who seeks what is being provided. The smartest way of paid marketing campaigns are Pay-Pper-Click or PPC campaigns.
Pay per Click Advertising (PPC) describes marketing methods where the business owner pays for each click on a link to a website. Almost all social networks offer the opportunity for Pay per Click advertising.
In here the merchandiser do bidding for advertisement in a social media’s sponsored links for keywords which are linked to a business and company services, then payment of a small fee per each click is done for search engines. All this is through:
- Facebook Paid Marketing
- Campaign Design
- Campaign Optimization
- Campaign Management
Search Engine Marketing
By definition Search Engine Marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine result(s) pages (SERPs), primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine result(s) pages to enhance Pay per Click (PPC) listings.
In SEM the marketer usually pays the search engine a predefined amount of money for showing a marketing message at various places within the search results for specified keywords or phrases. SEM is basically a form of Pay-Per-Click advertising.
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search Engine Marketing or simply the Search Marketing, as it is widely known. Both processes aim in increasing visibility in search engines. SEM involves other methods that can get more search engine visitors like PPC advertising.
While SEO describes the process of getting unpaid traffic from search engines; SEM refers to the paid traffic from search engines. The most common form of search engine marketing is probably Google Adwords for the simple reason that Google is by far the most used search engine.