In business world a Logo is a recognizable graphic design which is unique in appearance and capable of fully presenting the item or company for which it is made. So, a logo is a single “shape” that distinguishes the brand it represents from the other brands of similar nature like, for example, the logo of a soft drink, which is equivalent in properties, to another drink. A logo is basically the recognition of a company or its brand.
A logo is not just a symbol; its reach is far and beyond as it has its own effects and results. It remains a constant feature in advertisements and marketing campaigns and appears on almost all the documentation related to the business of the brand or item.
Some very successful logos are so much adored that they are used as decorative stuff on people’s dresses and clothing. People look at a logo and clearly know what they are looking at. It is the primary means by which customers form an image of a company.
Logo designers are the graphic designers who convert an idea into an attractive visual, that is, a logo. They are artists of a class of their own. Their creation attracts the masses as the logo appeal to the eyes and minds and touches the hearts of the customers. These artists work with love and patience and produce a piece of art that has to remain and imprint long lasting effects on the market. Their clients may be a firm, a business house or an advertising agency. Their vision remains distinctive and broad as they have to compete in real business domain.
As per “text books” a logo must be
Simple; so that people do recognize it easily
Scalable; so that it does not look ugly in larger or smaller sizes
Memorable and attractive
Versatile and unique
Relevant to the “thing” it is made for
In addition to Adobe Illustrator the graphic designers use Adobe Photoshop and do the image editing as per wish. Then there is Coral Draw, Apple Motion and Jeta Logo Designer.
We at BrandCrock GmbH have in-house team of experienced and professional designers who have creative and awesome ideas. We have our deep focus on keeping our clients and work ahead of industry expectations and standards; which means we are fully capable of satisfying our erstwhile clientage.