Mobile Conversion in Shopware 6 zu niedrig? 7 UX-Fehler, die täglich Umsatz kosten
In vielen Shops liegt die Mobile Conversion 30 bis 50 Prozent unter der Desktop-Conversion. 60
E-Commerce
Insights, Updates und praxisnahe Beiträge zu E-Commerce-Plattformen, Wachstum und digitaler Commerce-Umsetzung.
Alan Bradford
März 2, 2026
Post-Migration-Fallstricke – warum Shops nach dem Relaunch plötzlich verlieren
Post-Migration-Fallstricke zeigen sich selten sofort. Der Shop geht live. Technisch läuft alles, der Checkout funktioniert,
Zu viele Plugins? So auditieren Sie Ihren Shopware-Stack ohne Blindflug
Ein Plugin-Audit in Shopware ist die systematische Analyse aller installierten Extensions nach Funktion, Risiko und
Plugin-Chaos in Shopware 6 – warum „nur noch eins“ irgendwann Updates blockiert
Plugin-Chaos entsteht schleichend. Ein Plugin für bessere Filter, eines für erweiterte Checkout-Optionen, eines für Marketing-Automatisierung,
Shopware Skalierbarkeit prüfen – 9 Fragen, ob Ihr Shop Wachstum verkraftet
Shopware Skalierbarkeit entscheidet darüber, ob Wachstum zu mehr Umsatz führt – oder zu Ausfällen. Ein
API-Performance im Checkout – Warum externe Schnittstellen Ihren Shopware-Shop bremsen
API Performance Shopware wird zum Engpass, wenn externe Dienste den Checkout verzögern oder blockieren. Payment-Provider,
SEO nach Migration retten – Redirects, Canonicals, Indexierung: die häufigsten Fehler
SEO-Verluste nach einer Migration entstehen selten durch einen einzelnen Fehler. Meist sind es mehrere kleine
GA4 & Consent in Shopware – How Tracking Slows Down Your Store (and What to Do About It)
Tracking scripts are among the most common performance bottlenecks in Shopware. Yet they are rarely
Shopware 6 Checkout optimieren: weniger Abbrüche ohne Relaunch
Warenkorbabbruch reduzieren ist einer der effektivsten Hebel für mehr Umsatz. 60 bis 70 Prozent der
Gute Lighthouse-Werte, trotzdem schlechte Conversion – woran es wirklich liegt
Lighthouse misst technische Performance unter Laborbedingungen. Der Test läuft auf einem Server mit stabiler Verbindung,
Shopware 6 zu langsam? Die Speed-Checkliste für mehr Conversion
Langsame Ladezeiten zählen zu den häufigsten Conversion-Killern im E-Commerce. Shopware 6 Performance ist kein rein
The ‘Decision Audit’: 9 Questions That Predict Whether Your Shop Will Scale
Scaling an eCommerce business has always been presented as a growth problem. Get more traffic.
Tracking Lies: Why Your GA4/Consent Setup Makes You Spend More on Ads
Marketing attribution has always been messy, but it used to be manageable. You could mostly
Performance That Pays: The Shopware Speed Checklist That Actually Increases Sales
Speed has always mattered in eCommerce, but for a long time it was treated like
Stock Inconsistency Is Not a Warehouse Problem: It’s a Sync Problem
For years, stock inconsistency has been treated as an operations issue. Warehouse teams get blamed.
Plugin Hell: Why ‘Just One More App’ Eventually Breaks Your Shop
It starts innocently enough. You need analytics that’s better than the built-in stuff, so you
Checkout Revenue Leaks: 12 Reasons Your Conversion Drops Without You Noticing
The shipping cost reveal that kills momentum This is probably the most common checkout killer,
The Hidden Cost of ‘Quick Fixes’: How Stores Become Afraid to Deploy
There’s a moment we see in almost every store we inherit from another agency or
Most Shops Don’t Need a New Platform. They Need a Better Operating System.
Every few months, someone contacts us convinced their eCommerce platform is the problem. Sales are
Shopify Winter ’26 Edition: The Biggest Product Update of 2025 & What It Means for Store Owners
Every year, Shopify Editions lands with the same promise: this is the release that changes
Revenue Guard for Shopware Stores
Most Shops Don’t Need a New Platform. They Need a Better Operating System.Angle: Your “decision
How to Choose the Best Shopify Agency for Your Shopify Store in Germany
If you’ve ever hired an agency before, any kind of agency you know how the
7 Post-Migration Pitfalls You Often Forget When Moving Stores (Magento → Shopify / WooCommerce / Shopware)
Everyone talks about the “big move.” The planning. The platform comparison. The migration timeline. But
Step-by-Step Guide to Migrating from Magento 1 to Magento 2 (Adobe Commerce) Without Losing SEO
When Magento 1 reached its end of life, many merchants found themselves stuck between the
10 Critical Shopify Mistakes That Are Costing You Sales (And How to Fix Them)
Shopify gives every business owner the same tools, yet some stores thrive while others struggle
Magento vs WooCommerce (2025) – Features, Pricing, Pros & Cons Compared
Every online store starts with an idea, but the platform you choose decides how far
Magento vs BigCommerce (2025) – Full Comparison of Features, Pros, Cons, Pricing & More
The eCommerce world has grown beyond having a simple online store. Today, the platform you
Best Shopware Agencies in Germany: A Complete Guide
Germany has become the heart of e-commerce in Europe. And at the center of that
Comparing Gambio and Shopware: Key Features, Pricing, and More
When businesses in Germany and across Europe start weighing their options for an online store,
Shopware vs Shopify Plus: Which Platform Wins for Global Brands in 2025?
Expanding your brand globally sounds exciting, until you hit the tech headaches. Suddenly, you’re dealing
Top 11 Shopware Alternatives for Your E-commerce Store in 2025
E-commerce platforms are not all built the same, and the platform you choose can define
Best AI Tools for Shopify (2025): Boost Sales, Automate Tasks & Grow Faster
Shopify has made it easier than ever to start selling online, but standing out and
The Real Tech Stack Behind Germany’s Best-Converting Stores
Some stores look beautiful. Others load fast. A few even manage both. But the ones
Composable Commerce Doesn’t Mean Flexible, Here’s Why
Composable commerce has become the buzzword du jour in the e-commerce world. The pitch is
Shopware 5 or 6 to Shopify Migration – A Step-by-Step Guide
If you’re thinking about moving your store from Shopware to Shopify, you’re not alone. Many
Build or Buy? Rethinking Custom vs Off-the-Shelf Features in 2025
It’s a question that comes up in nearly every strategy call, stakeholder meeting, or MVP
5 Reasons Your API-Heavy Store Feels Slower Than Expected
We’ve seen it happen more than once. A store gets rebuilt using the latest stack,
The Hidden Cost of Too Many Plugins: How to Audit & Clean Your Stack
Too many plugins can quietly slow down your site, weaken security, and cause unexpected errors.
Von kopflos zu hilflos? Behebung häufiger Build-Fehler im Jahr 2025
Not long ago, going headless was the upgrade everyone talked about, faster sites, total freedom,
WooCommerce wird unternehmensfähig: Ist es an der Zeit, diesen Open-Source-Giganten neu zu bewerten?
For the longest time, WooCommerce wasn’t taken seriously by enterprise brands. It was a WordPress
Magento 2.4.8 Update: What’s New & What You Should Do Next
Magento has recently rolled out the 2.4.8 update, and if you’re running an e-commerce store,
German Retailers Redefine Omnichannel with Shopware
Retail is changing fast in Germany. Not slowly. Not over time. Right now. The way
Turn Clicks into Customers: WooCommerce Checkout Hacks
The WooCommerce checkout has always had a bit of a reputation. You can have a
The 2025 Shopify Plus Feature Drop: What’s Changing and What It Means for Brands
Every year, Shopify pushes boundaries. But in 2025, it’s shaping up to be a big
Die besten Shopify-Apps zur Optimierung Ihres Online-Shops
A Shopify store alone isn’t enough to maximize sales and streamline operations. The right apps
Umsatzsteigerung mit Shopifys integrierten Funktionen: Was Sie noch nicht nutzen
Shopify is packed with features designed to help businesses increase sales, but many store owners
Shopify vs. WooCommerce: Welche Plattform eignet sich besser für kleine Unternehmen?
Choosing the right eCommerce platform is a critical decision for any small business looking to
Migration zu Magento 2: Warum es 2025 noch immer eine kluge Entscheidung ist
As eCommerce continues to evolve, businesses must stay ahead of the curve to maintain competitive
Die MACH-Architektur von Google: Die Zukunft der skalierbaren digitalen Lösungen
Technology is changing fast. Businesses that fail to adapt often find themselves stuck with outdated,
Agentic E-Commerce vs. Composable Commerce: Die Zukunft des Online-Handels
E-commerce has come a long way since the early days of simple online catalogs. What
Was ist Agentic Commerce und wie revolutioniert es das Einkaufserlebnis für Verbraucher?
Shopping used to be an experience. Wandering through stores, examining products, weighing options. The internet
Shopware 6.5 Erkunden: Neue Funktionen und Verbesserungen
The E-Commerce industry has been on the rise for the past few years, and with
12 Tipps für erfolgreiches Shopware-Store-Management und -Optimierung
Running a successful online store requires a combination of effective management and continuous optimization. Shopware,
Wie viel kostet ein Shopware-Shop?
First questions our clients asked us. What does the complete Shopware Shop cost?
Die Vorteile von Shopware
When consulting with online merchants, one common question arises: "What are the advantages of Shopware?"
Wie installiert man Shopware 6: Ein vollständiger Leitfaden
When building an eCommerce platform, one of the most important decisions you have to make
Top 15 Essential Tips to Launch Your E-Commerce Store with Shopware – A Beginner’s Blueprint (2025)
Launching an E-Commerce website can be both exciting and challenging, especially when you’re starting from
Theme Development and UI/UX Approaches for Memorable E-Commerce Experiences
In the e-commerce industry, first impressions matter. The moment a user lands on your site,
Shopware 6 Ticket-System-Plugin
The Ticket System plugin allows you to create and manage events, sell tickets to those
Shopware 6 Plugin Kundenmitgliedschaftsprogramm
Customer Membership Offer plugin for Shopware 6 allows you to categorize registered users under silver,
Shopware 6 Plugin Gurado-Integration
The Gurado Connector plugin seamlessly integrates your Shopware 6 shop system with the Gurado voucher
Die Vorteile der B2B Suite von Shopware 6 für den E-Commerce.
In the ever-evolving landscape of B2B e-commerce, staying ahead of the curve is imperative. Enter
Oktoberfest – Responsive Theme
This fantastic responsive theme is designed for all kind of E Commerce platforms. It has
Shopware 6 Tech Electo-Theme
The Tech Electo theme offers you the ability to integrate a new theme into your
Magento MultiSeller-Plugin
Multi Seller extension for Magento 2 allows your end-customers to sell in your e-commerce platform.
Magento Benachrichtigung über Lagerverfügbarkeit Plugin
Magento Notify Stock Availability extension allows you to send email reminders to customers if the
Magento Whatsapp-Benachrichtigungs-Plugin
The Whatsapp Notification extension allows you to notify end-users through WhatsApp messages. The order status
Revolutionierung des Kundendienstes durch maschinelles Lernen
Customer service has always been a cornerstone of successful businesses. It's the frontline of interaction
Ein Multi-Vendor-Marktplatz
In the ever-evolving world of e-commerce, multi-vendor marketplaces have emerged as a powerful model that
Magento Spezialprodukte Plugin
Magento Special Products Plugin Reminder extension allows you to categorize products for special events and
Shopwares KI-gestütztes Produkt
In today's rapidly evolving e-commerce landscape, staying ahead of the curve is paramount for online
Magento-Lieferdatums-Plugin
Delivery date extension from BrandCrock allows buyers to check the product’s delivery availability on the
Revolutionierung des E-Commerce: Augmented Reality Produktvisualisierung
In the ever-evolving landscape of e-commerce, the integration of technology has played a pivotal role
Echtzeit-Bestandsmanagement und Shopware
In the dynamic world of e-commerce, efficient inventory management is crucial for the success of
Shopware 6 Plugin Kundenprofil-Bild
Customer Profile Picture plugin for Shopware 6 allows users to change their profile picture in
Magento Kauf-Coupon-Plugin
Magento Purchase Coupon plugin extension allows you to create coupons for virtual products where end-users
Magento Produkt Preis Drop Alert Plugin
Price Drop Alert extension allows you to notify customers whenever a price drop is in
Die Bedeutung von SEO für Shopware-E-Commerce-Websites
Shopware, as a popular and powerful e-commerce platform, provides a strong foundation for creating feature-rich
So passen Sie Ihr Shopware 6 Schaufenster-Thema an
Customizing your Shopware 6 storefront theme allows you to create a unique and visually appealing
Magento Bestellungsmanagement Plugin
Order Management extension allows customers to edit their orders placed in your shop. Details of
Lieferoptionen am selben Tag & E-Commerce-Geschäft
In the ever-evolving world of e-commerce, providing efficient and timely delivery options is crucial to
Magento Schnellansicht Plugin
Quick View extension allows end customers to view the product details on the product listing page
Shopware 6 Elegantes Trend-Thema
The Elegant Trend theme offers you the ability to add a new theme to your
Magento Sports-Zone-Thema
Sportszone Theme extension allows you to customize the appearance of your online shop. Using this
Magento Industryarc-Theme
Industryarc Theme is a customizable theme for Magento store, built for all e-commerce websites. This
Sprachgesteuertes Einkaufen
Voice-enabled shopping has become one of the most talked-about topics in the retail industry. With
Shopware Shop optimieren – 10 Maßnahmen für mehr Speed und Conversion (2026 Checkliste)
Shopware is a powerful E-Commerce platform that allows online businesses to sell their products and
Shop-Migration auf Shopware 6 & Relaunch
Shopware 6 has quickly become the go-to platform for online retailers looking to take their
Ein-Klick-Kasse & Kundenbindung
E-Commerce has revolutionized the way people shop, and one-click checkout has taken the online shopping
Kundenbindungsprogramme
Customer loyalty programs are marketing strategies used by businesses to encourage customers to continue shopping
Chatbots für den Kundenservice und BrandCrock GmbH eine Agentur für Dienstleister
Chatbots are a type of artificial intelligence that can communicate with customers through messaging platforms,
Shopware 6 Aqua-Theme
Aqua theme allows you to add a new theme for your webshop. This theme is
Shopware 6 Plugin Warenkorb speichern
Shopware 6 Plugin Save Basket / Cart plugin allows displaying registered customers’ recently bought items
Shopware 6 Plugin Topseller in der Suchleiste
Shopware 6 Plugin Top seller in the search bar (Search Trends) is characterized by standard
Shopware 6 Sports Zone-Theme
Sports zone theme is characterized by standard and user-friendly. It can be completely customized without
Magento Produkt Lager Info Plugin
Product Stock Info extension for Magento 2 allows you to display the stock availability of
Magento Top Tier Kunden Plugin
Top-tiered customers are listed in the shop admin panel for whom the coupon is created.
Magento Produktverkäufe zählen Plugin
Product Sales Count extension helps your end-users understand the product's popularity and encourages buying by
Magento Intelligente Warenkorb Plugin
Smart Basket to view the general configuration settings. Enable the extension by choosing Yes, and
Magento Zipcode Validierung Plugin
Zipcode Validation extension displays a pop window that allows customers to check the product's availability
