Germany has become the heart of e-commerce in Europe. And at the center of that ecosystem, Shopware stands tall as one of the most flexible and powerful platforms for building online stores. Whether it’s B2C, B2B, or even D2C, Shopware gives businesses the right tools to scale and compete in a fast-changing market.
But here’s the catch: running Shopware is not just about installing it and putting up a few products. To really make it work, you need the right partner — a team that knows the ins and outs of Shopware, understands how German businesses operate, and can customize solutions that actually bring results.
That’s where agencies come in. Over the years, dozens of Shopware agencies have built a reputation in Germany for delivering reliable, scalable, and conversion-driven solutions. Choosing the right one can be tough, especially if you don’t know what sets them apart.
Why the Agency Matters (more than you think)
Shopware is solid. But a platform alone doesn’t sell. What separates a good store from a high-converting store is how the platform is used.
A mismatched agency will deliver a site that looks fine but underperforms: slow pages, broken product data, awkward checkout flows, or integrations that constantly fail. The right agency, in contrast, treats your eCommerce like a product: prioritize the customer journey, measure outcomes, and remove friction.
When you pick an agency, you’re buying three things:
- Technical craftsmanship (clean code, performance-first builds)
- Operational reliability (ERP, PIM, inventory integration that doesn’t break)
- Business sense (experiments, analytics, and decisions that move metrics)
Skip agencies that sell features. Hire ones that solve problems.
Top Shopware Agencies in Germany
Here’s a closer look at some of the best Shopware agencies making waves in Germany. The list combines both big names with wide recognition and specialized agencies that deliver excellent results for specific needs.
1. BrandCrock GmbH
Let’s start with one we know best. BrandCrock GmbH, founded in 2015 and based in Munich, is a certified e-commerce agency with a strong focus on Shopware. Over the years, BrandCrock has built a solid reputation for creating custom Shopware solutions that balance functionality with user experience.
What makes BrandCrock stand out is its hands-on approach. Instead of just pushing templates or generic setups, the team focuses on tailor-made solutions — whether that’s for B2B platforms with bulk ordering and punchout catalogs or B2C stores that demand sleek design and smooth performance.
Key highlights:
- Certified Shopware developers with years of experience.
- Expertise across Shopware, Magento, Shopify Plus, and headless commerce.
- Strong portfolio in both D2C and enterprise-level projects.
- Long-term partnerships with businesses looking for growth, not just a one-off store setup.
Clients appreciate the personal contact and transparency. You don’t just get code; you get a team that listens, adapts, and grows with you.
If you’re looking for an agency that combines technical expertise with a personal touch, BrandCrock is a strong choice.
2. dasistweb GmbH
Based in Munich, dasistweb has carved out a niche as a high-end Shopware agency. Their strength lies in building modern, conversion-focused online stores with a strong emphasis on design and UX.
They are also an official Shopware Enterprise Partner, which gives them an edge in terms of access to Shopware’s latest features and direct collaboration with the platform.
Highlights:
- Known for high-quality UI/UX.
- Strong focus on scalability for enterprise clients.
- Long-standing experience with Shopware projects.
If design and scalability are high on your list, dasistweb is worth considering.
3. netz98 GmbH (Part of valantic)
netz98, headquartered in Mainz, is one of the heavyweights in the German e-commerce scene. They are part of valantic, a bigger digital group, and have been active in both Magento and Shopware ecosystems.
They have the manpower and resources to handle large enterprise-level Shopware projects with complex requirements. That makes them a good fit for corporations and businesses with big operations.
Highlights:
- Official Shopware partner.
- Strong B2B and enterprise focus.
- Deep integration capabilities with ERP and CRM systems.
For businesses that need large-scale, corporate-grade solutions, netz98 delivers the infrastructure and stability to match.
4. 8mylez
8mylez is a well-known name in the Shopware community. Based in Schöppingen — the same town where Shopware was founded — they have strong ties to the platform itself.
They stand out because of their technical depth and contributions to the Shopware ecosystem. Their team is not just building stores but also active in developing plugins, extensions, and resources that other developers rely on.
Highlights:
- Core technical expertise in Shopware.
- Active contributors to the Shopware ecosystem.
- Solid portfolio of B2C and B2B projects.
If you want a team that’s deeply technical and involved in shaping the future of Shopware, 8mylez is a good pick.
5. TOWA – The Digital Growth Company
Based in Bregenz and Vienna but with strong operations in Germany, TOWA is known for blending technology with strategy. They position themselves as more than just a development agency — offering consulting, performance marketing, and digital growth strategies on top of Shopware development.
Highlights:
- Strategic approach combining tech and marketing.
- Experienced in B2B e-commerce.
- Strong design and UX orientation.
If you want more than just development — a partner that helps you think through marketing and digital strategy alongside Shopware — TOWA fits that profile.
6. dasistweb Partner Agencies & Boutique Specialists
Apart from the bigger names, Germany also has a network of smaller boutique agencies that focus exclusively on Shopware. These agencies might not have the scale of netz98 or the visibility of 8mylez, but they bring personalized service and niche expertise.
Some of these include:
- Synatec GmbH – Specialists in plugin development and Shopware customization.
- Codeblick GmbH – Known for creative design combined with Shopware backend development.
- Webmatch GmbH – Focused on integrating Shopware with CRM and ERP systems.
For businesses that want a closer working relationship and direct communication, these smaller agencies often deliver a strong balance of quality and cost.
How to Choose the Right Shopware Agency
Now that you’ve seen the top players, the big question is: how do you choose the one that’s right for you?
Here are some practical points to keep in mind:
1. Define Your Needs
Are you looking for a simple Shopware 6 migration, or a full-scale enterprise solution with ERP integration? The clearer you are about your needs, the easier it becomes to shortlist agencies.
2. Check Certifications and Experience
Not all agencies have certified developers. Make sure the agency has actual Shopware-certified professionals with proven case studies.
3. Look Beyond Price
Cheap solutions often end up being expensive in the long run. Instead of chasing the lowest quote, focus on the agency’s track record and long-term support.
4. Ask About Communication
In Germany, businesses value transparency and reliability. Ask the agency how they handle communication, project updates, and after-launch support.
5. Evaluate Long-Term Fit
E-commerce is not a one-time setup. Your agency should be a partner who can grow with you, not just deliver a project and walk away.
Abschließende Gedanken
Germany has no shortage of Shopware agencies. From large enterprise partners like netz98, to deeply technical contributors like 8mylez, to personalized solution providers like us (BrandCrock), the options are plenty.
The right choice depends on what you value most — scale, design, technical expertise, or personal support.
For businesses that want scalable solutions with a personal touch, we are a strong contender. With years of experience, a certified team, and a focus on long-term client relationships, it stands as one of the most reliable Shopware agencies in Germany today.
In the end, the best Shopware agency is the one that not only builds your store but also helps you grow it.
Vaid Ali
Apr. 18, 2018
